Get Legit: Setting up your Etsy Shop’s Financial Foundation - zero to biz (2024)

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Helping Creative Wantreprenuers become Entrepreneurs with Purpose

  • Etsy Essentials, Solopreneur Superstar
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  • by Steph | zero to biz

Setting up shop on Etsy is a super exciting time. Sharing your art + talent with the world (and getting money in exchange!) is one of the most satisfying feelings ever. But as you begin this journey, you may quickly realize that operating an Etsy shop is not all sunshine and rainbows. There’s real work involved, and even before the sales start pouring in, you’ll want to make sure you’ve gotten the financial and legal side of things squared away correctly.

Get Legit: Setting up your Etsy Shop’s Financial Foundation - zero to biz (2)

Today I’m going to offer you a brief overview of the steps required to get the financial side of your business set up properly. One of the biggest challenges we as makers face is that we often don’t even know all the rules that apply to us, so luckily I’ve got this handy printable checklist here for you to help you follow along.

Bookkeeping

  • Set up a separate bank account especially for your biz. Having your business funds separate from your personal funds is essential for easier bookkeeping, and it protects your business in case of a tax audit. Learn more about this here and here.
  • Research, choose, and set up bookkeeping software for your shop. There are several great options for makers. Keep it simple since overwhelm leads to procrastination (and keeping your books updated is already hard enough!). You can use anything from cloud-based software to a spreadsheet to a paper log, as long as you’re consistently recording those transactions! I show you a few options here.
  • Set up a system for storing, sorting, and organizing your receipts. Creating a folder system for organizing both physical and digital documents makes bookkeeping tons easier. It’s also great for tax purposes.

State Requirements

  • Apply for a sales tax permit with your state. Most states require you to register for sales tax when you first begin selling. Very few states have a minimum sales threshold you must meet first, so it’s really essential that you get legit and register for sales tax. Remember, this is done on the state level. You may have various rates you need to charge depending on your state, county, and city.
  • After registering, get your Etsy shop up to correctly charge your in-state customers sales tax. I have info about that here.
  • Apply for any other state or local business permits required in your location. These may include things like your DBA license, an assumed name license, a business permit, etc.

Federal Requirements

  • Apply for your EIN. This is usually not required for sole proprietors without employees (which is likely what you are operating as). However, it’s free, easy to apply for, and protects your social security number, so there’s really no reason to not apply for one.
  • So this one is technically not a “requirement”, but just a super smart idea – get educated on what tax form(s) you will need to file for your biz at year end. Knowing what to expect is the key to staying on top of your finances throughout the year and preventing stress at year end when you’re hit with unexpected work or an unplanned for tax bill. (Hint – the tax form you’re most likely going to be dealing with is the Schedule C!).

If you’re looking for even more detailed help, I’ve got a breakdown of all these steps in this free printable checklist.

Get Legit: Setting up your Etsy Shop’s Financial Foundation - zero to biz (3)

Getting your shop legit requires lots of steps and juggling a lot of moving parts. You have to know the right questions to ask and who to ask them to, since you’re dealing with local, state, and federal requirements. Take it step by step and remember to breathe!

I know it can be a challenge, but operating your shop with all your financial ducks in a row allows you to breathe easy and be a savvy seller. You’ll feel confident when those sales start rolling in because you’re already knowledgeable about the tax and accounting side of things.

ABOUT THE AUTHOR: Janet is the founder of Paper + Spark, where she offers educational content, tools & spreadsheet templates to help makers and creative entrepreneurs become more confident about the financial side of running their business. She’s a maker, mama, numbers nerd, Etsy shop owner, and an accountant. Her passion is to help other creative women bring their entrepreneurial dreams to life by going from confused to capable when it comes to their money. Visit her at paperandspark.com.

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Get Legit: Setting up your Etsy Shop’s Financial Foundation - zero to biz (2024)

FAQs

How much does it cost to start an Etsy shop? ›

There is no fee to have an Etsy shop (other than the product listing fees) but you can choose to pay a monthly subscription for Etsy Plus. This costs $10.00 per month (plus tax) and gives the following benefits: A monthly budget of credits for listings and Etsy Ads.

Do I need an LLC to sell on Etsy? ›

If you're based in the US, you can either operate your Etsy shop as an unincorporated entity — a sole proprietorship or a general partnership — or you can incorporate and form a corporation or a limited liability company (LLC). Sole proprietorships and general partnerships are the two simplest options.

Is an Etsy shop a real business? ›

Is Etsy legit? Yes, Etsy is a legitimate online marketplace specializing in handmade and vintage products. However, as with any online marketplace, scammers try to take advantage of security weaknesses and unsuspecting victims to scam people.

How to start an Etsy shop with no money? ›

To start an Etsy shop is cheaper than you think. Etsy charges US$0.2 per product listing. And Etsy doesn't charge other fees for opening a shop. So if you choose to have 1 product in your new Etsy shop, which is the minimum that you need to open a shop, the cost of starting a new Etsy shop will be just $0.2.

How much does Etsy take from a $100 sale? ›

Transaction Fees

When you make a sale through Etsy.com, you will be charged a transaction fee of 6.5% of the price you display for each listing plus the amount you charge for shipping and gift wrapping.

What sells really well on Etsy? ›

Best Selling Product Categories on Etsy
  • Jewelry. Etsy features an extensive collection of jewelry items including necklaces, earrings, rings, and bracelets. ...
  • Wedding products. ...
  • Handmade clothes. ...
  • Personalized gifts. ...
  • Homemade beauty products. ...
  • Candles. ...
  • Accessories. ...
  • Vintage.
Mar 19, 2024

What happens if I sell on Etsy without a business license? ›

If you're running a business – that is, you're selling with the intent of making a profit – then you'll need an Etsy business license. But if you're just doing it for fun, as a hobby, then selling without a business license shouldn't be a problem. Keep in mind you'll have to pay sales tax regardless.

Do I need a tax ID number to sell on Etsy? ›

An Employer Identification Number (EIN).

If you've registered your business as a sole proprietorship, which is very common for Etsy sellers, you're not required to get an EIN since you'll report taxes on your personal tax returns. If you've formed a partnership or LLC, you'll need an EIN.

What do I need to legally open an Etsy shop? ›

Etsy doesn't require sellers to have a business license to sell on Etsy. However, when selling on Etsy you're required to follow any laws that apply to you as a small business selling online. If you have any questions regarding which laws apply to you, please contact a qualified professional.

What's better than Etsy? ›

The Best Etsy Alternatives of 2024
  • Shopify: Best for established businesses.
  • Amazon Handmade: Best for those already selling on Amazon.
  • Wix: Best for do-it-yourself (DIY)-minded users.
  • Weebly: Best for users on a budget.
  • Squarespace: Best for large-volume sellers.
Apr 17, 2024

How much is an Etsy shop per month? ›

While Etsy Standard is a default plan and is actually free, Etsy Plus costs $10 a month.

Who is the top Etsy seller? ›

Top Etsy Sellers
RankSellerLocation
1CaitlynMinimalistUnited States
2SilverRainSilverUnited Kingdom
3WarungBeadsUnited States
4SeedGeeksUnited States
96 more rows

How to quickly make money on Etsy? ›

How to Make Money on Etsy: Step by Step
  1. Pick a Profitable Product Category and Niche.
  2. Prepare Your Store and Products.
  3. Try Your Hand at Marketing.
  4. Analyze, Adjust, Hustle.
  5. Start Your Etsy Store With Printify.
  6. FAQ.
  7. Can You Make Money on Etsy?

How does Etsy pay you? ›

Etsy Payments is the easiest way to get paid on Etsy. With Etsy Payments, buyers can use most payment methods to purchase from your shop. You get direct deposits to your bank account or Payoneer Payment Account for sellers in applicable countries. Your shop must be located in a country eligible for Etsy Payments.

How much does it really cost to sell on Etsy? ›

Etsy collects a 6.5% transaction fee in your indicated listing currency for every sale you make. Once a customer purchases from your store, the transaction fee will automatically process for Etsy Payments users. Etsy's transaction fees are a percentage of the total cost of the product, shipping, and gift wrapping.

Is selling on Etsy worth it? ›

Is it profitable to sell on Etsy? For most Etsy sellers, Etsy is still profitable. Normally, Etsy sellers can make $400-2500 a month, depending on the products they sell and the time of the year. Meanwhile, there are plenty of the bigger shops that can make over $5000 over a month.

What percentage does Etsy take? ›

Transaction fee basics: Etsy charges 6.5% of the total order amount in your designated listing currency. This fee applies to the total cost of the item, along with shipping and gift wrap (if you charge your customers for those).

Is it profitable to open an Etsy shop? ›

For most sellers, Etsy is still profitable — but in conjunction with other online marketplaces. Most Etsy merchants also sell on platforms like Amazon, or they create their own websites to sell on. Etsy is one of the ways they reach their buyers, but it's no longer the one-stop shop it used to be.

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