Conceptualization & Innovation - The Innova Room (2026)

Services > Conceptualization & Innovation

Our Conceptualization and Innovation Area shapes ideas in complete alignment with the business strategy and the objectives. This approach it differentiates us from from other design teams, and generates a greater impact of the solutions created. We like to define this as Strategic Design.

Depending on the scope of the project, we work with our internal team, with the client teams or in alliance with specialized professionals, always seeking excellence. Flexibility, collaboration and innovative spirit are our driving force.

We work on the conceptualization of the space where a business is implemented. At the origin of each idea there is the analysis of trends, users and market positioning. And in the goal, the company’s strategy and its business model. We take part in projects that involve implementation, updating or changes of use in buildings.

As a company grows, its portfolio becomes more complex. Then it’s time to structure your product with tools such as the Design Book, in order to ensure that this growth process preserves the company’s DNA. According to the positioning, this may imply a higher degree of standardization or customization. Discovering the balance between the economies of scale and the singularity is our mission.

In the corporate sphere we can also support companies in their innovation journey. If that is your case as an Innovation Manager, we can help you structure a portfolio of projects, design strategic reflection processes to generate new lines of business, implement innovation methodologies or open up your organization to external collaboration with other staleholders in the ecosystem.